IK More - complete rebranding
A playful and modern rebranding for a Bulgarian publishing house that creates puzzle editions for all ages — from logic-loving adults to curious kids.
Projects
Explore Our Latest Design Innovations
Dive into our diverse portfolio showcasing cutting-edge UX/UI and branding projects. Each case study reflects our commitment to creativity and strategic design.
Море = Sea
ИК Море [More] is a Bulgarian publishing house creating crosswords, logic puzzles, and educational books for children. While “Море” means “sea” in Bulgarian, the rebranding moves away from overly literal marine themes. Instead, it introduces a more refined visual identity — modern, playful, and flexible — with subtle nods to the sea through color and tone.
The Challenge
The previous identity leaned heavily on sea symbolism and had a corporate, outdated feel. The goal was to keep the emotional connection and name recognition, but give the brand a friendlier, smarter personality — something that reflects the joy of solving puzzles and learning through play, without being too obvious or themed.
The Solution
I developed a full rebrand that focuses on clarity, warmth, and creativity. The new identity balances tradition with playfulness, appealing to a wide range of readers — from devoted puzzle lovers to curious kids.
Project highlights and outcomes
The rebranding process is still underway, with initial feedback from the client being very positive. The new visual identity has already brought more clarity, flexibility, and creative direction to the brand. As implementation continues across products and channels, it’s laying a strong foundation for better communication and future growth.